When Joy Vasiljev founded The Organic Company in 2007, she was energised by the realisation that we needed to live better by consuming less. It was her ambition to demonstrate that a business could wear its eco credentials proudly and never compromise on them. Joy has worked hard to champion organic cotton and is now one of the best-recognised voices in the campaign to promote it.

The key word when it comes to The Organic Company’s products is sustainability. The Danish brand creates textiles only from ethically produced and environmentally sound cotton. The Organic Company are not only celebrated for their eco credentials, their products are also beautifully designed and impressively durable. Whether for the bathroom or kitchen, they’re intended to be used, and used, then used some more. This isn’t fast design, it’s thoughtful design.