In a world where mass production of identical products at high speed is the norm, SGW Lab stands apart. It’s a young business – founded in London in 2018 and run by a small group under the visionary leadership of Japanese-born ceramic artist Yuta Segawa.

SGW Lab draws its influence from the ideas of William Morris and the Arts and Crafts movement. Its philosophy is that seeing the work, skill and pleasure of the human maker in a piece of art creates a direct link between the artist and the user. Yuta Segawa wants us to see past the apparent perfection of machine making and learn to appreciate the importance of the crafter once again.